Drinks brands including Tia Maria, Disaronno, Stoli and Baileys are all activating at the event, which continues until Sunday (11 October). The companies were encouraged by organiser Drink Up London to utilise their festival vans and installations within the high footfall market space.
More interactive activations are being offered by Chivas, which is hosting a whisky blending experience, and Angostura, which has erected a pop-up ‘House of’ concept on the venue’s mezzanine floor featuring a kitchen, bar and DJ sets.
Alongside alcohol labels, brands such as Schwepps and Sodastream have also set up interactive stands.
Guests can head to the Village to pick up their London Cocktail Week wristbands and guidebooks, in order to take advantage of the offers and events taking place around the city. Over in Soho, Diageo’s World Class brands are activating in their own luxury hub.
Siobhan Payne, festival director of London Cocktail Week, said: "Having hit record numbers in 2014 with more than 22,000 guests attending the festival, we knew that London Cocktail Week was ready to move to an ever bigger home. The London Cocktail Week Village in Old Spitalfields Market and the much bigger World Class London Cocktail Week Hub in Soho is definitely going to take the festival to that next level."
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