In pictures: Lipton Ice Tea's giant slide takes over London

  • (Credit: @LiptonIceTeaUK)

    (Credit: @LiptonIceTeaUK)

  • (Credit: @LiptonIceTeaUK)

    (Credit: @LiptonIceTeaUK)

  • (Credit: @LiptonIceTeaUK)

    (Credit: @LiptonIceTeaUK)

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Lipton Ice Tea has unveiled its 100-metre slip and slide activation, one of the headline events in the brand's Daybreaker summer event series.

The Rise & Slide event kicked off at 7.30am on Friday (19 June), and those who had registered for free tickets via the Be a Daybreaker microsite were able to participate in the experience until 7.30pm.

To take full advantage of the summer-themed event, Lipton Ice Tea encouraged people to bring their swimwear as well as inflatables along with them.  

The bright yellow slip and slide was situated at King’s Boulevard and behind London's King's Cross station.

Lipton Ice Tea launched its London-based Daybreaker series with a live music performance at The Skygarden on 5 June, and on 12 June it hosted an early morning viewing of the Alexander McQueen: Savage Beauty exhibition at the V&A.

The Britvic and Pepsi Lipton International brand is set to host a number of other events throughout the summer, including a DJ set with Norman Jay MBE and a commuter boat experience.

Adam & Eve DDB are working with Lipton Ice Tea to deliver the Daybreakers event series. 

More: Lipton Ice Tea to create giant water slide for summer event series

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