In pictures: King's Cross Sports Day supported by Nike

  • Photos by Iwona Pinkowicz

    Photos by Iwona Pinkowicz


More than 8,000 visitors headed to King's Cross for a family-friendly day of sports and to celebrate the opening of a new Nike store in the area.

The event, which took place on Saturday (6 August), was devised by agency Produce UK on behalf of KCCLP (King’s Cross Central Limited Partnership). It was supported by Nike and fitness provider Frame, which held two running 'tours' during the day. 

Produce UK said there was high participation in almost all activities and that it 'was a nice mix of adults and children taking part', in particular in the zumba, boot camp and tai chi sessions.

Participants also received free T-shirts and 20% off vouchers for the Nike store, which is located on King's Boulevard. 

Produce UK recently worked on the Curious? Festival of Knowledge, also held in King's Cross, as well as staging a series of nature walks for Campaign for National Parks and campaigning organisation 38 Degrees. 

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