In pictures: John Lewis lands Lunar Lookout on Oxford Street


John Lewis has created a Christmassy destination on the roof of its flagship store in London's Oxford Street, inspired by the lunar theme of its latest advert.

The installation, which was created in collaboration with PrettyGreen, is located on the sixth floor of the department store. Guests are greeted at the door and throughout by Moon Guides, who encourage consumers to explore the garden to its full extent. 

Visitors can grab festive food, mulled wine and hot chocolate from Rossopomodoro and head to one of the cozy snugs dotted around the venue. They can also learn about the moon through the educational plaques that are nailed into the walls and have a go at spotting the moon through a telescope.

Christmas music, as well as the tracks used in the retailer’s adverts, is played, and if they’re lucky, visitors may get caught in a faux snow flurry while outside.

A pop-up shop selling moon-themed merchandise is also located on the roof, while a larger version can be found on John Lewis’ fourth floor. Here, guests can look through telescopes into a large moon installation, which also doubles as a sofa. 

The pop-up, which is one of 11 that have been installed across the country, also encourages shoppers to support Age UK – the charity the wider campaign is supporting. 

The Lunar Lookout is open until 31 December. It follows 2014’s Monty’s Winter Garden on the roof, which was inspired by the lovelorn penguin and star of last year’s John Lewis ad.

More: John Lewis announces 'moon pop-ups' and AR to support Christmas ad

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