In pictures: Joanna Lumley launches 'Eat the Rainbow' campaign for M&S


Retailer Marks & Spencer has launched a campaign to promote colourful 'rainbow' meals with an installation made of more than 1,000 pieces of real fruit and vegetables at Westfield London.

Actress and the brand’s Plan A ambassador Joanna Lumley was on hand today (16 January) to unveil the installation in the shopping centre’s South Atrium. M&S collaborated with set designers and artists, as well as agencies Invisible Blue and Teatime Production to create the rainbow.

Overall, 20 varieties of produce were used for the stunt, including mangos, red onions, aubergines and sweet potatoes. Each one has been individually sewn onto a fine wire and arranged to form a hanging art installation.

Shoppers will be able to view the rainbow until tomorrow (17 January). There will also be free M&S juices and information on healthy living surrounding the activation.

Joanna Lumley, M&S’ Plan A ambassador, said: "With a fifth of Brits wanting to add more colour into their diet, this beautiful rainbow installation is created from a wonderful array of fruit and vegetables, to show us exactly how we can be making mealtimes more vibrant. M&S is committed to helping the nation eat healthier and the ‘Fruit & Veg Pledge’ is one of their first steps this year."

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