In pictures: ITV's immersive screenings of The Durrells

of

ITV hosted exclusive screenings of its new television drama, The Durrells, at the Lookout in Hyde Park last weekend (1-2 April).

Attendees received a map upon entry to the events, which invited them to take part in a scavenger hunt around the park. Those who successfully located creatures such as snakes, turtles and butterflies received a Durrells explorer badge as a memento.

Other activities included turtle racing, honey tasting from a digital beehive, clay creature making and pond dipping.

Treats such as watermelon sticks were available to snack on, meanwhile Greek-inspired dishes including grilled chicken souvlaki and lamb kofta were served from traditional tavernas, produced by agency Creativevents.

Attendees then entered a bespoke space created by Event Concept, coined the ‘Garden of Gods' where the first episode in The Durrells series was shown, offering them the chance to view the programme before it aired to the British public on Sunday (3 April).

ITV secured Glyn Young, a conservation biologist from the Durrells Conservation Wildlife Trust to introduce the series.

Jenni Eley, head of events at ITV said: "This event was a resounding success with outstanding feedback from all the guests, and achieved our aim of turning viewers into fans. These events are such a fantastic approach to bring our content to life in an immersive way, and to reach out to new audiences to create a buzz before the show airs."

ITV also opted for immersive screening events to celebrate the launch of its Jekyll and Hyde series in October last year.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Tags

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free