In pictures: Infiniti enlists Daniel Ricciardo for store launches


Automotive brand Infiniti celebrated the launch of two new stores in Westfield London and Stratford City on Wednesday night (28 January) with the help of Red Bull Racing driver Daniel Ricciardo.

Guests to the VIP event were given the opportunity to meet Daniel in person, quiz him on life in the world of racing and get an autograph. F1 commentator David ‘Crofty’ Croft also interviewed the sportsman live on stage.

Infiniti designers were also on hand to demonstrate how a car’s design emerges from a blank canvas, while the results of Infiniti’s collaboration with leather specialist Poltrona Frau were on display.

The party celebrated the launch of a new interactive exhibition, called Westfield, Powered By Infiniti. Running between 28 January and 1 February, the event will give guests the chance to explore how an Infiniti car is designed from the drawing board to concept car, set the fastest time on PlayStation pods using the GT6 Infiniti Concept car and test their reflexes on a Batak hand-eye coordination machine.

TMW Unlimited developed the creative concept for the launch and managed the digital and social activation.

Nha Thi Lieu, event and exhibition senior manager EMEA at Infiniti, said: "The Infiniti stores enable us to get closer to our customer and be part of their lifestyle. To celebrate the launch, we created the Westfield, Powered by Infiniti exhibition to offer an interactive experience adapted to our guests. 

"They can get personal with our iconic Infiniti design, our performance cars and our motorsport vision with British Touring Car Championship and Infiniti Red Bull Racing."

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