Launching yesterday (9 June), the ‘tardis-like’ experience promises to take you on a tour of your favourite British festival, with the ‘site’ complete with grass, mud and live music.
Following its stint at the London store, until the end of June, it will then travel throughout the UK.
The brand will also be offering product giveaways, including festival essentials, wet wipes and ponchos, as well as welly socks and gift vouchers.
A GIF photo booth has also been installed inside the ‘festival’, featuring festival-themed filters and stickers, created by Hunter and GIPHY Studios, which festival-goers can share online for the chance to win "the ultimate festival pack".
The filters and stickers will also be downloadable through the GIPHY Cam app later this month.
The activity forms part of Hunter’s drive to move away from its traditional fashion calendar, to directly engage with the consumer.
Agency Amplify are behind the activation.
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