In pictures: Hovis's sampling activation at Intu Lakeside

Hovis's sampling activation at Intu Lakeside
Hovis's sampling activation at Intu Lakeside

Bread brand Hovis ran a three-day sampling activation at shopping centre Intu Lakeside, to mark its ongoing partnership with DreamWorks Animation's latest feature film, Trolls.

The activation, which took place from 22-23 October, distributed loaves of Hovis Best of Both alongside coupons and sandwiches, with a choice of cheese, jam and ham.

There was also Trolls-themed activities for families, including Trolls activity tables with activity sheets for the kids to do and a Trolls cut out photo moment.

Hovis also ran a competition with a private screening of Trolls for up to 100 people as the prize.

AB InBev, the brewing company with a portfolio of brands including Stella Artois, Budweiser and Corona, opened a beer-inspired bakery in east London last year.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @alison_ledger


Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free