In pictures: Hire the Barman launches rooftop activation for Brugal


Last night (8 May) saw events company Hire the Barman open a rooftop pop-up for Spanish rum brand Brugal, in Shoreditch, London.

The event, which has been titled Emporio Eivissa, was themed in the style of an Ibiza club lounge. Guests sat on large white sofas and drank cocktails made from Brugal rum and created by Hire the Barman’s mixologists.

Despite the rainy weather, a host of independent retailers were set up on the rooftop terrace selling sunglasses, bikinis and jewellery. A henna tattooist was also available to create elaborate skin designs, while Spanish BBQ food was provided by caterer Platterform.

The experiential pop-up, which is based in east London venue Rockwell House, will stay open until 11 May.

Hire the Barman has previously run a number of campaigns for Brugal, including transportable branded bar the Brugal Rum Shack.

James Bishop, the company founder, told Event he was looking to run more small corporate campaigns in the future, having previously worked at large events such as the British Grand Prix, London Fashion Week and the London Olympic Games.

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