In pictures: Harry Potter flies into King's Cross with NBC Universal

NBC Universal Parks & Resorts celebrated the one year anniversary of its Harry Potter Diagon Alley attraction in Orlando, America with a 3D art installation in London yesterday (6 July).

  • ,,,

    ,,,

  • ,,,,,,,

    ,,,,,,,

  • ,,,,,,,

    ,,,,,,,

  • ,,,,,,,

    ,,,,,,,

  • ,,,,,,,

    ,,,,,,,

  • ,,,,,,,

    ,,,,,,,

  • ,,,

    ,,,

  • ,,,,,,,

    ,,,,,,,

of

The artwork was created by 3D graffiti artists Max 'n' Joe and devised by experiential agency Tribe Marketing. Fans of Harry Potter were given the chance to have their photo taken in front of the realistic painting of the wizarding street with a series of movie props.

Photos taken were uploaded to the campaign's dedicated microsite, while visitors could also share their snaps instantly on social media.

Tribe's staffing arm, Brand Warriors, supplied workers who were on-hand to engage with the public as they queued for the experience.

More: Four King's Cross venues

Read more about Tribe Marketing in Event's June 2015 issue: Power Brands.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton


Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free