The artwork was created by 3D graffiti artists Max 'n' Joe and devised by experiential agency Tribe Marketing. Fans of Harry Potter were given the chance to have their photo taken in front of the realistic painting of the wizarding street with a series of movie props.
Photos taken were uploaded to the campaign's dedicated microsite, while visitors could also share their snaps instantly on social media.Tribe's staffing arm, Brand Warriors, supplied workers who were on-hand to engage with the public as they queued for the experience.
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Read more about Tribe Marketing in Event's June 2015 issue: Power Brands.
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