The festival was held in London over the weekend (11-12 June). H&M worked with photo experience agency The Flash Pack to create the experience, called The Electric Jungle, which ran across both days.
With the emphasis on interaction, striking art features and light installations, the activation was aimed at encouraging exploration and sharable content, not only generated from The Flash Pack’s 3D camera rig, but from other parts of the experience.
Street artist and beatboxer Harry Yeff AKA Reeps One was commissioned to create the interior’s graphic pattern and curate the soundtrack for the experience.
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