In pictures: Google and Facebook activate at Cannes Lions


The Cannes Lions Festival of Creativity kicked off on Sunday (21 June), featuring a number of big name brand activations from the likes of Google and Facebook.

Google has created a colourful beach activation on the coastline that also contains activation from sister brands YouTube and Android. Guests can use tech to code their drinks order, which they can enjoy on a deck of bright beanbags.

The Beach Bar venue of the installation will host a number of events such as Cookie Delights – a culinary experience from YouTube star Cupcake Jemma – and Sensational Punches with Rich Hunt, a cocktail masterclass from Jamie Oliver's DrinksTube.

Google Beach also features a live YouTube stage for music performances, a volleyball court, a Google Cardboard activation and an experiential version of its interactive Abbey Road experience, complete with a makeshift version of the album's crossing.

Facebook has also based its main experience on the beach, providing delegates with a space to relax amid the bustle of Cannes. Its sister brand, Instagram, has created a white art gallery space entirely featuring photos taken using the app.

Check out more brand activations from Microsoft, Eurosport and LinkedIn at Cannes, as well as our guide to the best talks at the festival.

Comment below to let us know what you think.

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