In pictures: Giffgaff creates touring haircutting event


Mobile network Giffgaff has enlisted PrettyGreen to develop and produce its #Mopchop touring barber activation.

Inspired by the concept that Giffgaff is a ‘contract-cutting’ provider, the #Mopchop roadshow features three young hairdressers from the Total Barber Academy. These include Kiefer Sutherland’s hair stylist Jenny Rhodes and Barber of the Year Dan Lee.

The experience is targeting university students throughout the country. Beginning in Edinburgh on Monday (20 October), #Mopchop will travel down the country to Newcastle, Leeds, Manchester, Nottingham, Birmingham, Bristol, Cardiff, Brighton and London.

The activation is being transported in a branded van decked out with rustic-style wood décor and a classic barbershop pole. The tour is due to finish on 7 November.

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