In pictures: Flourish creates inspiring Google Creative Sandbox for Cannes Lions


Brand experience agency Flourish was tasked with developing a dedicated area for internet brand Google at this year's Cannes Lions International Festival of Creativity (15-21 June).

The Google Creative Sandbox activation launched on Monday (16 June) for those attending the creative communications event. It is the fourth consecutive year Flourish has been asked to deliver Google’s experiential presence, with this year’s activation doubling in size in comparison to 2013.

The concept was based around an ‘inspiring people’ theme, with Flourish working with graphic artist Anthony Burrill to encourage delegates to get involved with a wide range of activity.

Each afternoon the Sandbox hosted talks by influential leaders from creative businesses including Ogilvy & Mather, TED, Dreamworks and AKQA. Free wi-fi, smoothies and yoga sessions were also provided to guests to help them relax, and complimentary cocktails could be ordered in the evenings by using different bits of computer code to create bespoke drinks.

Creative workshops led by industry representatives were also hosted at the space, as well as interactive product demonstrations with Google and their partners’ latest innovations, including wearable computer technology Google Glass.

Last night (19 June), the Sandbox hosted a Google party for 1,400 guests featuring a live performance from Rudimental and a DJ set by Goldierocks. On Wednesday evening (18 June), Emeli Sandé performed to Google’s guests during a dinner at the Sandbox, catered for by Michelin-starred chef Tom Kitchin.

Guy Tremlett, Flourish creative director, said: "We love working with Google, we love the Cannes Lions Festival and we love the process involved with creating an environment that both entertains and communicates to a particularly challenging audience. So we're very pleased with the results of this year’s activity."

Amy Brown, head of events, Google EMEA, added: "Cannes Lions is an important event for us each year. Having a presence there allows us to develop relationships with many key partners, and Flourish has done a great job once again in creating an experience that communicates our core message 'creativity and technology - better together'."

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