In pictures: F1 Fanzone drives into Olympic Park


The British Grand Prix was celebrated at the Queen Elizabeth Olympic Park, London, last weekend (4-6 July), with the arrival of the official Formula One Fanzone.

Event organisers EventMerchandising broadcast the race at Silverstone racetrack live on giant outdoor screens for fans to enjoy. To complement the fast-paced excitement at the sporting event, guests were given the chance to take part in a range of interactive activities.

Official F1 simulators were available to give fans a chance to drive around a digital Silverstone circuit, while the Pit Stop Challenge dared participants to change an F1 car’s tires under pressurised time restraints.

Fans were also given the chance to experience the lifestyle of a F1 driver at the Driver Fitness station, where support staff gave an insight into the fitness, diet, dexterity and reaction times training of the drivers' physical conditioning programme.

A chill zone, including a beer garden, was also on offer for guests to relax in and enjoy live music.

Following the summer’s stint in London, the Fanzone will travel to Mexico City, Mexico, at the end of October and Abu Dhabi, UAE, in November.

Comment below to let us know what you think. 

Keep up to date with our latest sport news on our dedicated Sport channel, and on social media via the hashtag #EventSportnews.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free