The space has been redesigned to double up as a filming set to accommodate the brand’s #Wimblewatch online series.
It features a sofa in Evian’s baby pink branding, a coffee table made from Evian Pure Drop bottles, and classic English interiors such as wooden and grass flooring.
A VIP section will host a bar area, clusters of relaxed seating and a ping-pong table. Here, guests will be able to enjoy afternoon tea away from the hustle and bustle of the courts.
The brand worked with Matt Gates & Co to redesign the venue for 2015.
Evian’s partnership with Maria Sharapova will be highlighted through a media campaign at Wimbledon Station featuring the tennis player in its ‘Baby and me’ outdoor ads. Sharapova hosted the first episode of #Wimblewatch last Friday (26 June).
Read more about Evian's sponsorship of The Championships, Wimbledon in Event's interview with brand manager Georgina Keeley.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.