Around 450 event professionals are attending the one-day event at London's Roundhouse, featuring speaker sessions, one-to-one meetings, live displays and networking opportunities.
The day kicked off with a brain workout from Tim Dingle of The London School of Excellent Training (LSET), followed by a live questions session with brand managers from Benefit Cosmetics, Barclays and BMW, and agencies Lightblue Worldwide and Steely Fox.
Stay tuned to Event for news on the key highlights of the day.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.