In pictures: Event and C&IT host Creative Edge in Brighton

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Around 60 event professionals congregated at the Grand hotel in Brighton yesterday (21 September) for Event and C&IT's new summit, Creative Edge.

The day was led by journalist Julia Hartley-Brewer, who introduced two keynotes and three speaker panels throughout the day. Pre-arranged 1-2-1 meetings between suppliers and delegates took place in a separate meeting room.

Will Butler-Adams, managing director of Brompton Bicycles, kicked off the summit by explaining how quality service and longevity is key to the success of his transport brand. He also took a stab at encouraging the room to cycle to work in cities.

George P Johnson’s Gareth Dimelow led a session on creating a standout event experience, while Event’s August issue on Tribes was bought to life with a panel discussion on targeting subcultures. This took place after a classic Brighton lunch of fish and chips.

Representatives from RPM, Nestle and Coral took to the stage to discuss the merits of mobile, video and social in the last panel of the day, and Barclays’ vice president of group events, Clare Moses, wrapped up the content sessions with a closing keynote on creating a 'human touch' at corporate events.

Guests were treated to a three-course dinner as author and after dinner speaker Toby Young took an irreverent look at the #Piggate scandal that was breaking throughout the day. Networking drinks carried on into the early hours of the morning at the hotel bar.

More: Creative Edge: Social, video and mobile technology can help amplify your events

Creative Edge: What constitutes a tribe, and are they still relevant today?

Creative Edge: "Consumers are fine with a branded cultural experience as long as it's good"

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