In pictures: Eurostar VR experience at Bluewater


High-speed rail service Eurostar created the month-long 'The Eurostar Experience' at Bluewater shopping centre, an interactive installation promoting its new fleet of trains and destinations.

Brand experience agency Hyperactive created and produced the virtual reality installation for Eurostar, located on the lower Rose Gallery, which is running until the end of July.

Guests are able to experience Eurostar’s state-of-the art new e320 trains within a real train interior and can immerse themselves in some of Eurostar’s destinations including Paris, Lyon and Marseille through 360° virtual reality using the latest Samsung technology.  The experience also offers visitors the chance to buy tickets to Paris, Brussels and Lille for £29, as well as an opportunity to win a Eurostar trip through an Instagram competition.  

Alex Hoyle, brand manager at Eurostar, said: "The pop up experience is the perfect opportunity for our team to introduce the newest members of the Eurostar family: our new e320 train and direct service to Lyon and the South of France, to the significant footfall at Bluewater.

"With two stations in Kent, at Ebbsfleet and Ashford, we have a strong relationship with the Bluewater team from previous initiatives, and we are delighted to offer a £29 fare to visitors."

Brands including McVitie's  and Lindt have activated at Bluewater shopping centre this year.

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