In pictures: Carlsberg runs Euro 2016 shirt for shirt activation

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Carlsberg, the official beer of Uefa Euro 2016, gave consumers the chance to exchange their own shirt for an England football shirt yesterday (Thursday 2 June).

The event, which took place on London’s Sheldon Square, saw the brand launch a huge interactive vending machine.

People were then asked to remove their existing shirt and in return received a 1966 World Cup replica shirt.

There were 300 shirts given away on the day.

Shirt for Shirt is the latest activity to form part of Carlsberg’s ‘If Carlsberg Did Substitutions’ campaign.

Other activity has included a 'superchuggers' stunt, and a stunt on the tube with the help of Sky Sports' commentator Chris Kamara, in which Londoners could unsuspectingly win tickets to the Euros.

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