In pictures: Cake launches North Face shops with Paris ice stunt

of

Agency Cake created a guerrilla-style stunt on the streets of Paris yesterday (5 December) to launch three North Face shops.

At the crack of dawn, five ice sculptures appeared in high footfall areas in the French capital.

The public were encouraged to tweet photos to #missionparis. Anyone who uploaded a photo had a chance of winning prizes later that day.

Cake encouraged snappers to go back to the sculptures to release golden tickets buried inside the ice to win an adventure to the Arctic Circle, as well as North Face apparel.

Comment below to let us know what you think.

For more stunts, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free