In pictures: Cadbury opens doors to much-hyped Creme Egg Cafe


Cadbury is opening the doors to its seven-week pop-up celebrating the Creme Egg today (22 January), following a media launch last night.

Located on London's Greek Street in Soho, the Creme Egg Cafe covers three floors. The first houses a takeaway service where consumers can pick up a Creme Egg toastie - warm chocolate and fondant goo served inside two slices of buttery toast.

Historic Creme Egg merchandise shipped down from Cadbury headquarters in Bournville is also on display here.

The second floor comprises a sit-down cafe, which dishes up more unique chocolate serves and is decorated in more quirky Cadbury artefacts, as well as a toilet wallpapered in Creme Egg wrappers. The top floor houses a giant ball pit fit for both adults and children.

Creme Eggs can be found hidden around the space through interactive elements such as a 'Press for Creme Egg' button and a peep hole hidden room.

Cadbury devised the experience alongside agencies Jackanory, Golin and Elvis. It will be open on Fridays, Saturdays and Sundays until 6 March.

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