Historic Creme Egg merchandise shipped down from Cadbury headquarters in Bournville is also on display here.
The second floor comprises a sit-down cafe, which dishes up more unique chocolate serves and is decorated in more quirky Cadbury artefacts, as well as a toilet wallpapered in Creme Egg wrappers. The top floor houses a giant ball pit fit for both adults and children.
Creme Eggs can be found hidden around the space through interactive elements such as a 'Press for Creme Egg' button and a peep hole hidden room.
Cadbury devised the experience alongside agencies Jackanory, Golin and Elvis. It will be open on Fridays, Saturdays and Sundays until 6 March.