In pictures: BWP Group creates pop-up home for Ikea


Marketing agency BWP Group has created a pop-up home in Southampton for Ikea, to celebrate the 'joy of storage'.

The Ikea activation, which measures only eight metres squared, is located in the West Quay shopping centre in Southampton until 17 February. 

The interactive pop-up has been packed with solutions from Ikea’s storage line Kallax, as well as fun games and interior design ideas. The stand is also running daily home-furnishing demonstrations to show shoppers how to organise their wardrobe in five minutes.

Jo Moody, account manager at BWP Group, told Event: "It was really exciting to see the stand come together overnight. It looks amazing and literally does look like IKEA has popped up in the middle of WestQuay shopping centre.

"It will be great to see customers browsing the stand and getting involved with our games and workshops and it is sure to be a super successful campaign."

Last year saw BWP Group create the Swedish furniture brand's first overnight spa experience at five of its UK stores.

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