In pictures: BWP Group creates pop-up home for Ikea

of

Marketing agency BWP Group has created a pop-up home in Southampton for Ikea, to celebrate the 'joy of storage'.

The Ikea activation, which measures only eight metres squared, is located in the West Quay shopping centre in Southampton until 17 February. 

The interactive pop-up has been packed with solutions from Ikea’s storage line Kallax, as well as fun games and interior design ideas. The stand is also running daily home-furnishing demonstrations to show shoppers how to organise their wardrobe in five minutes.

Jo Moody, account manager at BWP Group, told Event: "It was really exciting to see the stand come together overnight. It looks amazing and literally does look like IKEA has popped up in the middle of WestQuay shopping centre.

"It will be great to see customers browsing the stand and getting involved with our games and workshops and it is sure to be a super successful campaign."

Last year saw BWP Group create the Swedish furniture brand's first overnight spa experience at five of its UK stores.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free