The agency has been tasked with bringing their Spiritual Homes and Sunset Sessions campaign to life, with activity planned for the remainder of the summer.
Targeting key venues across the UK, the AB InBev beer brand has been working with on-trade outlets to create Corona Spiritual Homes – designed to be the ideal environment to enjoy the drink. These feature bespoke interiors, specially commissioned soundtracks and Corona-based cocktails.
A series of DJ-led events called Sunset Sessions have then visited the ‘homes’ to provide a musical sunset experience for consumers.
Corona’s SunSets Stage was recently at London’s Lovebox festival, with performances from Greg Wilson, Giles Peterson, Jazzy B and Horse Meat Disco.
The campaign is currently live at surfing festival Boardmasters in Cornwall (5-9 August), and will also be present at the BoomTown Festival in Hampshire, from 13-16 August.
Steph Okell, marketing manager, Corona & Cubanisto, said: "BD Network just understood what we wanted to achieve for Corona in creating a balance between an ownable concept and a truly engaging experience that would drive engagement and sales."
Darren Smith, director, BD Network, added: "We’ve created an immersive concept for Corona with a unique blend of music, friends and the sunset moment to create the perfect environment to enjoy Corona."
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