The pop-up, devised by BD Network, ran on 9-11 June and enabled consumers to sample Apothic Red, while watching illustrator Matt Johnstone bring the brand to life with a giant illustration. The brand wanted visitors to discover the blend as well as discover their 'dark side' in the process.
Visitors were invited to add their name to the giant illustration and to have their handwriting analysed by graphologist and handwriting expert, Tracey Tussell.
Consumers were also given the chance to win a case of the wine by sharing a picture of an Apothic Red bottle or the giant illustration using @ApothicWineUK.
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