In pictures: Aperol Spritz wraps up summer social event series in London


Aperol Spritz took to London's Canary Wharf last week (5-7 August) to host its final social event for the 2015 summer.

It was difficult to miss the 'It Starts Now' pop-up, which was bright orange in colour in reference to the Italian apertif brand's signature colouring. 

Office workers and passers-by were encouraged to stop-off and enjoy Aperol's 3-2-1 beverage as they basked in the summer sun, and brightly coloured hats were available for them to wear.

There was a social-powered Instaprint booth on hand, enabling guests who posted an image of themselves to Instagram with the hashtag #ItStartsNow to receive a hard copy of the photo. 

Guests could also request their favourite songs via social media, and there were ping-pong and foosball tables available for those looking to get active. 

Aperol Spritz brought its socials concept to Lovebox festival last year, and this year's tour was launched in May via a secret bus tour. 

It is not yet known whether the brand will bring the concept back in 2016. 

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