Simon Gwynn was absolutely charmed by the young protagonist of this hidden camera short film, who sets up a fake profile to invite grown-up women out on dates.
I could watch this comic gem over and over again, not just because of the impeccable delivery of 12-year-old Lewis, but also because the familiarity of the clichés he trots out offers a wonderfully absurd commentary on the constructedness of our social interactions, especially when it comes to the likes of Tinder.
Brand: Yoti
Title: Little Casanova
Agency: Jungle Creations
Client: Chris Field, chief marketing officer
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