Pick of the Week - Wieden & Kennedy Portland/Nike

W&K Portland's Nike spot
W&K Portland's Nike spot

Anne Cassidy is inspired by Nike's "some time together" web film by Wieden & Kennedy Portland:

"I find this spot engaging in a way that traditional sports brand advertising never could be for me. It has echoes of Saatchi & Saatchi's Visa campaign, but has a more personal feel. It is beautifully crafted and the dialogue is wonderfully underwritten." The film was written by Dylan Lee and Icaro Doria, and art directed by Guillermo Vega. It was directed by Glue Society through Park Pictures.

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