Pick of the week: Volkswagen "The button" by Adam & Eve/DDB

You won't get more entertainment value in 60 seconds than VW's latest cinema pastiche, Simon Gwynn says.

Any one of the cackling villains would be worth a short film on their own. The idea sells the benefits of the hybrid engine memorably.

It was written by Darren Beresford, art directed by Rick Gayton and directed by Gary Freedman through Independent Films. 

Brand: Volkswagen
Title: The button
Agency: Adam & Eve/DDB
Client: Glyn Butterworth, UK communications manager

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free