Pick of the week: Tinder's colourful animation takes dating back to basics

Tinder’s global ad is basically a history lesson in the world of dating, tackling old social conventions that kept people apart with a beautiful animated film. The role of inclusivity is also portrayed brilliantly here, reinforcing how the app can be used by anyone.

I most enjoyed the premise of taking dating back to the basics of two "someones" wanting to "hang out", and production company Buck's use of computer animation, real-life sets and modelling really brought this concept to life.

The 75-second spot, accompanied by a calming voiceover, should convince all singletons to re-download Tinder and give it another shot for the hundredth time. 

Brand: Tinder
Agency: in-house
Production company: Buck
Title: Invention of together