Pick of the week: Tinder's colourful animation takes dating back to basics

James Page enjoys how Tinder's ad tackles class divide, homophobia and other issues getting in the way of relationships.

Tinder’s global ad is basically a history lesson in the world of dating, tackling old social conventions that kept people apart with a beautiful animated film. The role of inclusivity is also portrayed brilliantly here, reinforcing how the app can be used by anyone.

I most enjoyed the premise of taking dating back to the basics of two "someones" wanting to "hang out", and production company Buck's use of computer animation, real-life sets and modelling really brought this concept to life.

The 75-second spot, accompanied by a calming voiceover, should convince all singletons to re-download Tinder and give it another shot for the hundredth time. 

Brand: Tinder
Agency: in-house
Production company: Buck
Title: Invention of together

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