Pick of the week: TalkTalk "This stuff matters" by CHI & Partners

Maisie McCabe is charmed by TalkTalk's new ad.

Using "real people" is always a risk but, with this, TalkTalk celebrates its customers in an honest way. I love how the vignettes from the TV ad translate to digital outdoor, which brings the campaign together.

It was created by Danny Hunt, Dan Watts and Rob Webster, and directed by Tom Tagholm through Park Pictures.

Brand: TalkTalk
Title: This stuff matters
Agency: CHI & Partners
Clients: Tristia Harrison, managing director, consumer; David Parslow, marketing director

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free