It was a tough act to follow but, boy, have they delivered. Highlighting new sports – that’s right, women can also lift – and showing that exercise is for all is the perfect way to move the work forward.
It was created by Martin McAllister, Ben Edwards and Sarah Lefkowith, and directed by Kim Gehrig through Somesuch.
Brand: Sport England
Title: This girl can: phenomenal women
Agency: FCB Inferno
Client: Jennie Price, chief executive