Pick of the week: Sainsbury's "Food dancing" by Wieden & Kennedy

Brittaney Kiefer is charmed by Wieden & Kennedy's debut work for Sainsbury's.

Director Siri Bunford gets some memorable performances from these kitchen dancers. It’s a good start at injecting the brand with some much-needed fresh energy.

The ad was created by Scott Dungate and Sophie Bodoh. The production company was Knucklehead.

Brand: Sainsbury’s
Title: Food dancing
Agency: Wieden & Kennedy London
Client: Mark Given, director of marketing planning and propositions

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