Pick of the Week: Pride in London shows queer resilience at its finest

Pride may be postponed, but London's LGBT+ community is still standing strong.

Following the postponement of this year’s festivities, Pride in London launched a campaign to reassure the housebound LGBT+ community that they are "still united".

More than half-a-century after the Stonewall riots revolutionised the US gay rights movement, the ad follows members of the LGBT+ community as they discuss their experience of lockdown life, from a transgender woman who hasn’t been able to attend her appointments to a drag queen who hosts a bimonthly virtual performance on Instagram.

Safe spaces are a cornerstone of the LGBT+ community and their absence this year has all the potential to alienate queer people and their experience.

In an attempt to unite community members at home, Pride in London’s campaign tells the capital’s LGBT+ population "you share a history with me" – and that’s a truly powerful sentiment during this time.

Brand Pride in London
Title 
You! Me! Us! We!
Agency 
Anomaly

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free