Yet, even as the UK wilts under a fearsome summer sun, the sumptuous art direction of Liquid Tumble, Guinness’s latest "Made of more" ad for Asian markets is enough to have us licking our parched lips in anticipation.
Dancers clad in tones of black, brown and cream create a physical interpretation of a pint of Guinness being poured, in a joyous celebration of the product. Bravo! A pint of the black stuff, please, maybe with some iced water on the side though...
Title: Liquid tumble
Client: Gavin Krenski, global content and innovation director; Sorcha NiChleirigh, global marketing manager
Agency: Abbott Mead Vickers BBDO
Creatives: Nicholas Hulley and Nadja Lossgott
Production company: Riff Raff