Pick of the week: Mother made a comedy song with a serious message to fight trolling

Mother took the right approach in a campaign fighting back against online trolls.

The agency counters the dark, toxic tactics of trolls with a light-hearted, funny spoof song that aims to get online abuse recognised as a public health issue. Featuring vocals from celebrities such as comedian Miranda Hart and singer Charlotte Church, the song was broadcast for the first time during BBC Radio 4 Womans Hour as part of the programme’s #TakeBackConTROLL series. It was made in response to the trolling experiences of four women and serves as a creative solution to help them reclaim their online identities and bring this modern problem into the spotlight. 

Brand: BBC Radio 4 Woman’s Hour
Title: Save Our Trolls
Agency: Mother London

 

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free