Nicola Kemp applauds this campaign, for which a giant breast made of canvas was placed on a rooftop near Mother's Shoreditch office.
The stunt sparked an online conversation about how mums feel judged for the way they feed their babies. Mothers can feel undermined at a vulnerable time and this campaign successfully challenges the status quo. Bravo.
Brand: n/a
Title: Free the feed
Agency: Mother
Client: n/a
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