Pick of the week: Ikea scores again with playful 'Ghosts' ad

Ikea and Mother have done it again.

With "Ghosts", about a gang of colourful spooks who gatecrash a dull house party, the brand and agency have created another beautiful ad that I want to watch over and over. The simplicity of adding colour and patterns among white sheets to bring the party alive shows off brilliant talent from the creative team. I also love the film’s playful nature – the ghosts remind me of children having fun while the parents are out. 

Brand: Ikea
Agency: Mother
Client: Laurent Tiersen, Ikea UK and Ireland marketing manager
Title: Ghosts

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