Pick of the week: Hotels.com "Alreet pet" by CP&B London

Hotels.com's bold and funny ad is this week's pick.

Brand: Hotels.com
Title: Alreet pet
Agency: Crispin Porter & Bogusky London
Client: Aude Ducharme, senior marketing manager, brand EMEA, Expedia

Omar Oakes loves Hotel.com’s clever online ad, which cuts to an alternative video of the characters literally skipping when you press a "skip this ad" button: "Instead of ignoring the problem of people ignoring online ads, the brand is being bold and funny while showing it ‘gets’ disruptive advertising. Captain Obvious, I salute you!"


Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free