Pick of the week: Home Office gets personal with campaign fighting knife crime

Omar Oakes was won over by the disarming subtlety of the Home Office's anti-knife crime campaign.

Bearing in mind these are targeted ads, I can see this campaign hitting a home run on the effectiveness scale. It draws you in with a credible first-person narrative that ends up making you shudder with the most gruesome body scar I've seen in advertising.

Brand: Home Office
Agency: FCB Inferno
Title: _#KnifeFree
Client: Andy Tighe, director of communications

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free