Pick of the week: FCA pulls it out of the bag with bizarre Schwarzenegger ad

Jeremy Lee is delighted to see that at least M&C Saatchi is doing something different.

Having moaned recently about the death of subversion and wit in advertising in favour of fodder whose millennial-friendly worthiness strategy seems to be the only thing on show, M&C Saatchi pulls this one out of the bag thereby gratifyingly proving me wrong. And how great to see it created for a client and a product – the superficially creatively unpromising PPI and the Financial Conduct Authority – which you’d normally think wouldn’t take such a brilliant creative step. 

It was created by Kieron Roe and Dominic Moira, and directed by Ulf Johansson through Smith & Jones. 

Brand: Financial Conduct Authority
Title: Deadline awareness
Agency: M&C Saatchi
Client: Emma Stranack, head of business & consumer communications

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