Brand: Deutsche Telekom
Title: Sea Hero Quest
Agency: Saatchi & Saatchi London
Client: Hans-Christian Schwingen, senior VP, brand strategy and marketing
Kate Magee is impressed by this mobile game that aids research into dementia: "Instead of pulling on the heartstrings or using shock tactics, Deutsche Telekom and Saatchi & Saatchi have made it fun to help a good cause." The chief brand officer was Hans-Christian Schwingen, and the agency creatives were Franki Goodwin, Rob Watts and Will John.