It is the first UK broadcaster to use voice assistant devices Amazon Alexa and Google Assistant to promote a TV show, and it created a personality test to determine whether a user is human or synth. The idea is fun, timely and cleverly plays on people’s paranoia about robots.
It was created by Eoin McLaughlin, Sam Walker and Josef Byrne.
Brand: Channel 4
Title: Human Test
Agency: 4Creative
Creatives: Eoin McLaughlin, Sam Walker, Josef Byrne
