Pick of the week: Channel 4 "We're the superhumans" by 4Creative

The sequel to "Meet the superhumans" makes Brittaney Kiefer more excited for the Paralympics than the Olympics,

With so much talk about how adland isn’t doing enough to represent diverse groups, it’s a beautiful thing to see this joyful and empowering depiction of 120 people living with disability. Well done, once again, to Channel 4 and 4Creative.

Brand: Channel 4 
Title: We’re the superhumans
Agency: 4Creative
Client: Dan Brooke, chief marketing and communications officer

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