Pick of the week: Chabuddy G gives a winning performance for the ICC Cricket World Cup

Everybody loves People Just Do Nothing's Chabuddy G, so who better to promote the ticket ballot for next year's ICC Cricket World Cup than Asim Chaudhry's comedy creation? Right?

Okay, it is quite a random partnership – and not entirely original, given the character’s recent encounters with A-listers in British Airways’ latest in-flight safety video. However, the brilliance of the performance ensures that potentially cringeworthy situations in which Chabuddy G – rebranded "Chabuddy CWC" – meets Sky Sports commentator David "Bumble" Lloyd and umpiring legend Dickie Bird hit the right notes.

The encounter with Lloyd is a particular winner, as Chabuddy G pretends to be the cousin of former England captain Nasser Hussain to access to the commentary box. I could honestly listen to him winding up "Bombles" all day long.

Brand: ICC Cricket World Cup
Agency: Ogilvy UK
Creative: Will Mitchell 
Director: James Kibbey
Production company: Black Shark Media

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