Pick of the week: Bwin delivers a masterclass in making advertising entertaining

This epic cinematic film, brilliantly conceived and beautifully shot, most definitely manages that. In fact, it stands up as a piece of entertainment in its own right.

The ad was created by Pablo Gonzalez De La Peña and Ewan Paterson and directed by Pedro Martin-Calero through Blink.

Title: Who stole the Cup?
Client: Adam Lewis, chief marketing officer, GVC Group
Agency: BBH Sport