Pick of the week: Bwin delivers a masterclass in making advertising entertaining

We're going to get overwhelmed with World Cup-related advertising so it's difficult for brands to cut through all the noise.

This epic cinematic film, brilliantly conceived and beautifully shot, most definitely manages that. In fact, it stands up as a piece of entertainment in its own right.

The ad was created by Pablo Gonzalez De La Peña and Ewan Paterson and directed by Pedro Martin-Calero through Blink.

Title: Who stole the Cup?
Client: Adam Lewis, chief marketing officer, GVC Group
Agency: BBH Sport

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