Pick of the week: BT Sport "Being Dele" by Abbott Mead Vickers BBDO

Yasmin Arrigo is charmed by BT Sport's fast-paced tale that transports viewers through a series of sporting moments.

I can't wait for the new football season to kick off and this engaging spot highlights the suspense and surprise that all sports, from boxing through to basketball, can offer. Plus for 90 glorious seconds, I am Dele. 

The work was written by Caio Giannella, art directed by Diego de Oliveira and directed by Pedro Martin-Calero through Colonel Blimp. 

Brand: BT Sport
Title: Being Dele
Agency: Abbott Mead Vickers BBDO
Client: Chris Wood, head of marketing

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