Pick & turkey of the week: Battle of the beer brands

Carlsberg and Heineken go head to head in this week's pick and turkey.

Pick of the week

This ode to Denmark takes Carlsberg in the right direction, Simon Gwynn says: "There’s a subtle raised eyebrow in Mads Mikkelsen’s depiction of Denmark’s simple, elegant lifestyle that means the brand hasn’t entirely abandoned its advertising heritage." It was created by Lucy Aston and Ben Ducker, and directed by Martin Krejcí through Stink.

Brand: Carlsberg
Title: The Danish way
Agency: Fold7
Client: Liam Newton, vice-president, marketing

Turkey of the week

Brittaney Kiefer thinks the Heineken ad took a page from the Pepsi playbook: "I applaud other efforts in this campaign to bring people together but this film falls short. It sets up a false equivalence between views such as feminism and sexism, and ends on a neat, glossed-over note. The product placement amid such controversial discussions made me cringe." 

Brand: Heineken
Title: Worlds apart
Agency: Publicis London
Client: Cindy Tervoort, head of marketing

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free