Insurance companies' toy giveaways are loved by consumers, which is why it is not much of a surprise to see the ad promoting the chance to get a free 'Brian the robot' grant Confused.com the number one spot this week with a whopping 54% recall. Webuyanycar.com and McDonald's take second and third place with 47% and 35%, respectively. Meanwhile, PG Tips lands fifth place with its Comic Relief effort.
| Rank | Video |
|---|---|
1 |
Brand: Confused.comAgency/TV Buyer: Publicis/PHDRecall: 54% |
2 |
Brand: Webuyanycar.comAgency/TV Buyer: Driven/MEC Manchester
Recall: 47% |
3 |
Brand: McDonald'sAgency/TV Buyer: Leo Burnett/OMDRecall: 35% |
4 |
Brand: Sky TVAgency/TV Buyer: Brothers & Sisters/MediaComRecall: 34% |
5 |
Brand: PG TipsAgency/TV Buyer: Mother London/MindshareRecall: 32% |
6 |
Brand: Asda
Agency/TV Buyer: VCCP/CaratRecall: 30% |
7 |
Brand: NutellaAgency/TV Buyer: Krow/Rocket
Recall: 26% |
7 |
Brand: MorrisonsAgency/TV Buyer: DLKW Lowe/MECRecall: 26% |
9 |
Brand: SCSAgency/TV Buyer: Martin Tait Redheads/Martin Tait RedheadsRecall: 25% |
10 |
Brand: L'Oreal Age PerfectAgency/TV Buyer: McCann-Erickson/MaxusRecall: 23% |
Adwatch research was conducted from 25 to 27 February 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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